FORREZ is a company that wants to chart its own course, constantly asking, "How can we do things even better?" It possesses a strong desire to grow and is continuously seeking efficiency improvements and automation. For six decades, passion, perseverance, and an entrepreneurial spirit have paved the way for becoming a successful and leading company in the tire industry. With a firm eye on a future full of ambition and opportunities, FORREZ is celebrating its 60th anniversary this year.
In November 1964, FORREZ started from a small garage. The garage quickly turned into a workshop and then into a fully-fledged business premises. FORREZ soon made a name for itself in the region through high service levels, but also through the flexibility and personal approach with which each assignment was handled. To this day, this customer focus and top service remain essential pillars of our business strategy.
The subsequent decades brought new challenges and opportunities. In 1994, Geert Mertens—husband of Christine Forrez—became a driving force in the company and steadily grew the business over the next 30 years. Acquisitions in Flanders and Wallonia followed one after another, FORREZ expanded its services, and entered international markets. The diversification of products and services meant that the customer base grew rapidly. Our wholesale business burst at the seams, tire retreading became further automated, and the construction of agricultural rims evolved into one of the most progressive in our industry.
The strength of our company lies in the passion of the people who work here, from the executives to the current employees at all levels. Their expertise and dedication drive the success of Forrez. Training and education are highly valued here, resulting in a team that is not only capable but also engaged and motivated. Our positive culture of collaboration and healthy work-life balance ensures that everyone feels valued and can perform optimally. This explains why our employee turnover is low and why many employees have been happily working at FORREZ for decades.
At FORREZ, the customer always comes first: we pursue customer satisfaction by listening to the customer and offering tailored solutions. Our customers know they are in good hands with us. The values of integrity, reliability, and quality have been our guiding principles over the years. The loyalty of both customers and employees is still cherished and encouraged. It is this close bond that makes FORREZ so special.
Forrez offers a 'one-stop-shop' with service from A to Z, for product groups including car, truck, industrial, and agricultural tires, as well as rims. With our high level of expertise, we seek tailor-made solutions to best meet our customers' needs. With us, you simply get more: more expertise, more service, and more benefits.
Our future plans include further globalization, optimizing the product range, and strengthening the FORREZ brand name. We continue to invest in technology and the development of new markets, while staying true to the values that have made the company so successful. Our vision is focused on growth, innovation, and sustainability, preparing FORREZ for the next 60 years. We invite you to be a part of this adventure, to join us in writing the next chapters of this beautiful history.
Those who wish to be part of the FORREZ GROUP are invited to contact us and move towards the future together with us.
